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Research papers

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Colin Day, Chris Friend, John Clemens
August 28, 1977
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Citation

Day, Friend and Clemens (1977a, August 28). Building a radio audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-a-radio-audience